We front-load the work: architecture, templates and the heaviest production in month one. By month four the pages are built and ranking, and the job becomes defending them. The fee follows the work.
$1,500 map·$22,500 over 90 days·$4,500/mo after
| Period | Phase | Fee | Output |
|---|---|---|---|
| Month 1 | Map, architecture, first pages | $9,000 | 10 assets |
| Month 2 | Production bulk | $7,500 | 10 assets |
| Month 3 | Finish the set, first results | $6,000 | 10 assets |
| Month 4 onward | Defend & Expand | $4,500 per month | 4 assets a month plus optimization |
| $22,500 over 90 days, then $4,500 per month. | |||
| Month | Fee | Money pages | Posts | Also |
|---|---|---|---|---|
| 1 | $9,000 | 4 | 2 | Full keyword map, cluster architecture, link plan, page templates, schema, AI-crawler audit, citation baseline |
| 2 | $7,500 | 6 | 6 | Link mesh wired, first round of third-party outreach |
| 3 | $6,000 | 5 | 7 | Outreach expanded, first ranking + citation read, striking-distance list |
15 money pages. 15 supporting posts. Every page with at least three contextual inbound links. $22,500.
A page sitting at position 14 is worth more attention than a page that doesn't exist yet. Moving it to 7 beats publishing two new ones. Same with citations — a term where Perplexity names you and ChatGPT doesn't is the closest available win.
Of the 15 target terms we agree in the Map, 8 will be ranking top-10 on Google or cited in at least 3 of 5 runs on two or more AI platforms by day 120. If they're not, we keep working at no charge until they are, for up to 60 days.
One exclusion, and we'd rather say it here than in a contract: if a platform changes how it retrieves and citations move industry-wide, that's not a breach. Nobody controls that and anyone who tells you otherwise is selling something.
| Add-on | What it is | Price |
|---|---|---|
| Paid placement & PR distribution | Your media budget, our strategy and execution | $2,000/mo + spend |
| Review-site category setup | G2, Capterra, category positioning | $2,500 one-time |
| Extra money pages | Beyond the 15 | $900 each |
Third-party outreach is in the core engagement, not an add-on — it's the main lever on whether an AI names you, and selling that separately would make the rest of it decoration. Paid placement is separate because it's your media spend, the same way ad budget always is.
That's the build. After day 90, Defend & Expand is month to month — stay, step down to Monitor, or stop.
If you buy the build, the $1,500 comes off month one. It's the first deliverable either way; charging twice for it would be indefensible. See what's in the Map
Third-party outreach doesn't automate and we won't pretend it does. Start dates are limited by capacity, not by sales.
Because the work does. Months one to three we ship ten assets a month plus all the architecture. From month four it's four a month plus optimization. A flat fee would mean charging build prices for maintenance work, which is how most retainers quietly become a tax.
Two things. We only work bottom of funnel — no awareness content, no traffic goals, no blog calendar. And we measure and work on AI citations, which almost nobody does. Plenty of agencies have added “AEO” to their site this year. Ask them to show you the methodology.
Whether ChatGPT, Perplexity, Google AI Overviews and Claude name you when a buyer asks them who to use. It's a different job from ranking — you can be number two on Google and never get mentioned — and it's increasingly where the shortlist gets made.
Ten buyer-intent questions, agreed up front and never changed. Each one run five times per platform per month, across four platforms. 200 checks. We report citation rate, not position, because AI answers vary between runs and anyone quoting you an “AI ranking” is inventing a number.
No. It's optional and it's credited in full if you continue. Most people do it because starting a build without the full term list means guessing at the order.
Citations can move in three or four weeks. Rankings take 60 to 90 days — pages indexed in month one typically don't show until month three. We'll say this on day one so month two doesn't feel like nothing is happening.
CMS access or a publishing path, someone to approve pages, product and competitor context for the first two weeks, and Search Console access. That's it. You don't need to write anything.
We do, and we edit everything by hand. The research and drafting are assisted — that's how 30 assets in 90 days is possible at this price — but nothing ships without a human who understands your category rewriting it.
Good. We'll audit them in the Map, keep what's working, rewrite what isn't, and wire them into the link mesh. Existing pages with some age on them often move faster than new ones.
Yes, $900 each beyond the 15. Though in most categories 15 covers the terms actually worth owning, and more pages past that point dilute rather than add.
Defend & Expand is month to month at $4,500. Step down to Monitor at $1,500 for reporting only, or stop. The pages are yours either way.
Yes, and it's work-free rather than money-back: if we miss the target we keep going at no charge for up to 60 days. We set the target off the Map, so it's measured against terms we both agreed were winnable.
Start with a free 15-minute call. We'll give you five high-intent searches your buyers are making right now, where you're missing from them, and whether the AIs are naming you or your competitor. Yours to keep either way.