Five business days. The complete bottom-of-funnel keyword set for your category — usually 40 to 80 terms — scored, prioritized, and checked against what the AIs are already saying about you.
Here's the thing about bottom-of-funnel: it's finite. There are only so many ways a buyer in your category searches when they're close to deciding. Alternatives, versus, pricing, best-for, switching, integrations. You can count them.
Most companies have never counted them. They're producing content against a list someone assembled from a keyword tool in an afternoon, with no idea how much of the board they're leaving to competitors.
The Map counts them.
Every BOFU search in your category, not a top-10 sample.
Scored per term, with the winnable ones flagged.
Which terms you rank for, which a competitor owns, and which nobody owns yet. The third column is usually the surprise.
Ten buyer-intent questions run against ChatGPT, Perplexity, Google AI Overviews and Claude. Who gets named for what, per term — not a summary.
Whether you're accidentally blocking AI crawlers, whether your schema is readable, how deep your pages are buried.
Which 15 terms to claim first, and why that sequence.
We walk you through all of it.
$1,500. If you go on to the 90-day build, it comes off month one — the Map is the first thing we'd build anyway.
What happens if you don't continue. You keep the Map. Plenty of companies take it and run the plan with their own team. That's a fine outcome and we'd rather you have the board than not.
| Free 15-min call | The BoFu Map | |
|---|---|---|
| Terms | 5 | All of them, usually 40–80 |
| Scored | No | Difficulty + intent, every term |
| Competitor coverage | No | Full gap analysis |
| AI citation check | A quick look | 10 questions, 4 platforms, per term |
| Technical audit | No | Crawler access, schema, link depth |
| Price | Free | $1,500, credited |
Your buyer has to explain the purchase to their own customer. Bottom-of-funnel content should tell that story, or the champion has to invent it.
Buyers hear 'AI that builds pipeline and closes deals faster' every day. A specific solution is what gets a reply, a shortlist spot, and an AI citation.
Conferences, ads and posts with no strategy behind them rarely create pipeline. Here's how to tie marketing activity to the buyers who are ready to buy.
Most B2B personas describe where buyers hang out, not why they buy. Here's how to build personas around each buyer's real drivers and content needs.
Teams that can't name the problem they solve write vague content buyers skip. Here's how to find the problem in buyers' words and build pages around it.
Influence is hard to track, so it gets cut first. Here's a simple way to measure which deals analysts, influencers and partners touched.
If you sound like every competitor, buyers and the experts they trust tune you out. Here's how to find a real point of difference and say it plainly.
Broad-reach channels keep losing attention. Here's where B2B buyers go instead, and how to show up in the searches and AI answers that decide deals.
When buyers don't know a product exists for their problem, they keep patching a homegrown fix. Here's how to show up in the searches they make instead.
Technical buyers sniff out marketing fluff fast and dismiss the brand. Here's how to write B2B content engineers and technical leaders actually trust.
Launching without an audience means starting from zero. Here's how founders can build public presence and distribution before the product is ready.
Too many companies do what they think is right instead of finding out. Here's how to use quick, cheap buyer research before your next brand decision.
Niching down feels like shrinking your market. In practice it makes buyers recognize you faster and makes bottom-of-funnel content far easier to win.
Bottom-of-funnel searches in a B2B category are finite: alternatives, versus, pricing, best-for, switching and integrations. The BoFu Map counts that list.
Guessing what buyers care about produces pages nobody cites or forwards. Run a loop of interviews, product use, and visits so the copy stays honest as you scale.
A trial wall asks for trust before you've earned it. Solve the buyer's problem on the page first, then ask for the call.
Buyers do not search for the next big-firm AI brand. They search for a specific local job, with the constraint still attached. Put that implementation on the page.
Trying a chat window, then an IDE, then a coding assistant puts you in a tiny corner of the market. Write bottom-of-funnel pages for buyers who are not there.