Home / Resources
Short, practical writing on winning the searches buyers make right before they choose a vendor.
The keyword set
Your buyer has to explain the purchase to their own customer. Bottom-of-funnel content should tell that story, or the champion has to invent it.
Getting named by AI
Buyers will not wait years for a study, and they will not trust a bare claim. Here is the proxy proof that holds up in a B2B deal and in an AI answer.
The keyword set
Buyers hear 'AI that builds pipeline and closes deals faster' every day. A specific solution is what gets a reply, a shortlist spot, and an AI citation.
Getting named by AI
Walking into purchasing with a pitch goes nowhere in a cautious market. Earn a hearing first through the research side and written work people already read.
Getting named by AI
When your site, team and listings describe you differently, AI answer engines get confused. Here's how to make messaging consistent enough to be cited.
The keyword set
Conferences, ads and posts with no strategy behind them rarely create pipeline. Here's how to tie marketing activity to the buyers who are ready to buy.
The keyword set
Most B2B personas describe where buyers hang out, not why they buy. Here's how to build personas around each buyer's real drivers and content needs.
The keyword set
Teams that can't name the problem they solve write vague content buyers skip. Here's how to find the problem in buyers' words and build pages around it.
The keyword set
Influence is hard to track, so it gets cut first. Here's a simple way to measure which deals analysts, influencers and partners touched.
The keyword set
If you sound like every competitor, buyers and the experts they trust tune you out. Here's how to find a real point of difference and say it plainly.
The keyword set
Broad-reach channels keep losing attention. Here's where B2B buyers go instead, and how to show up in the searches and AI answers that decide deals.
The keyword set
When buyers don't know a product exists for their problem, they keep patching a homegrown fix. Here's how to show up in the searches they make instead.
The keyword set
Technical buyers sniff out marketing fluff fast and dismiss the brand. Here's how to write B2B content engineers and technical leaders actually trust.
Getting named by AI
AI made content cheap, so buyers now assume it's generic. Here's how to make B2B content that proves a real person with real experience wrote it.
The keyword set
Launching without an audience means starting from zero. Here's how founders can build public presence and distribution before the product is ready.
The keyword set
Too many companies do what they think is right instead of finding out. Here's how to use quick, cheap buyer research before your next brand decision.
The keyword set
Niching down feels like shrinking your market. In practice it makes buyers recognize you faster and makes bottom-of-funnel content far easier to win.
The 15-minute call
On a free 15-minute call you get five high-intent searches, where you are missing from them, and whether the AIs are naming you or a competitor. You keep it either way.
Getting named by AI
BoFu, Baby measures AI citation separately from rank: ten buyer-intent questions, five runs each, across four platforms. That is 200 checks a month.
The keyword set
Bottom-of-funnel searches in a B2B category are finite: alternatives, versus, pricing, best-for, switching and integrations. The BoFu Map counts that list.
The keyword set
Guessing what buyers care about produces pages nobody cites or forwards. Run a loop of interviews, product use, and visits so the copy stays honest as you scale.
The keyword set
A trial wall asks for trust before you've earned it. Solve the buyer's problem on the page first, then ask for the call.
The keyword set
Buyers do not search for the next big-firm AI brand. They search for a specific local job, with the constraint still attached. Put that implementation on the page.
The keyword set
Trying a chat window, then an IDE, then a coding assistant puts you in a tiny corner of the market. Write bottom-of-funnel pages for buyers who are not there.