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BOFU BABY — BOTTOM-OF-FUNNEL CONTENT FOR B2B

15 minutes to see EXACTLY how to 5x your high-intent, bottom-of-funnel traffic

We'll show you the five best low-competition, bottom-of-funnel keywords your best customers are searching for — the ones your competitors are ignoring. And we'll tell you exactly what to do to rank for them on Google and get cited by ChatGPT in under 90 days.

You'll also get a full matrix of every high-intent, low-competition keyword in your category, plus the step-by-step plan to rank for them fast.

Work with us, don't work with us — the keyword map and the work plan are yours to keep.

Get My Keyword Map →

15 minutes · Everything emailed the same day · Yours to keep

Example output — Field service software · Not your data

KeywordVol/moDiffIntentAI answer
servicetitan alternative for small crews1708Buy nowRival cited
field service software pricing comparison32012Buy nowNobody cited
jobber vs housecall pro for plumbers1406Buy nowRival cited
dispatch software that syncs with quickbooks904Buy nowNobody cited
best scheduling software for hvac contractors21011ShortlistingRival cited

Swipe the table sideways →

This is the shape of what you leave the call with. Yours will have your category, your competitors, your gaps.

What's actually going wrong

Everybody optimized for the part of the funnel that just died.

You've published for two years. Traffic is up. Nobody buys.

  1. 01
    AI ate the top of your funnel. "What is X" gets answered in the chat window. The click never happens, and the traffic line on your dashboard is about to start telling you the truth.
  2. 02
    Your team is still writing "what is X." It's what the keyword tool rewards, because the keyword tool rewards volume.
  3. 03
    The searches that still bring buyers — "[competitor] alternative," "[category] pricing," "best [thing] for [very specific job]" — look terrible in a keyword tool. Two hundred a month. Every content calendar in your industry skips them.
  4. 04
    Which is exactly why they're open. One agency measured bottom-of-funnel content converting at 25x the rate of top-of-funnel: 4.78% against 0.19%. Twenty BOFU pages out-produced forty TOFU pages, three to one, for the same client.

Nobody is fighting you for "dispatch software that syncs with quickbooks." They're all fighting over "what is field service management." Let them.

The free plan

What you walk away with, in 15 minutes.

I'll bring everything below to the call and walk you through it in exacting detail. As soon as we're done, I'll email you everything — whether or not we ever work together.

Your five BOFU keywords

$1,500

The decision-stage searches in your category with real buyer intent and a gap you can actually take — pulled against your competitors, not a generic category list.

A rank plan for each one

$1,200

Page type, structure, the sections it needs, schema, and the internal links required to make each keyword rank. Specific enough to hand to a writer on Monday.

Your AI citation gap

$800

Where ChatGPT, Perplexity and Google's AI answers currently name a competitor instead of you on those five queries — and what has to change on the page for that to flip.

The 90-day publish order

$400

Which of the five to ship first, second and third, ranked by how fast each one can realistically land. Sequencing is most of the speed.

The full keyword matrix

$1,000

Not just the five. Every high-intent, low-competition keyword we can find in your category, scored and sorted, so your team has a year of work queued instead of a quarter.

What this costs anywhere else$4,900$0on a 15-minute call
Claim My Plan →

Four of these a week. That's what I can run myself.

How the 15 minutes goes

No deck. No discovery questionnaire.

0–5 min

We get introduced

A bit about you and your business. A bit about me, and why I'm uniquely equipped to solve your bottom-of-funnel problem.

6–10 min

Your five

Your five highest-potential bottom-of-funnel keyword opportunities, and the exact playbook to get them ranking.

11–15 min

How we found them

The methodology behind BOFU Baby — how we identify the keywords, find the areas of opportunity, and get them ranking and cited fast. Then you decide whether that's a job for your team or for mine.

The obvious questions

Is this just a sales call with a gift wrapper on it?

Partly, yes. I'd rather say so than pretend. The difference is that I'll give you the entire plan, and all you give me is a few minutes to explain why you should have me execute it so you can go work on something else.

Two hundred searches a month? That's nothing.

Correct, and that's the entire point. Two hundred people typing "[your competitor] alternative" are worth more than twenty thousand people typing "what is [your category]." One group is shopping. The other is reading. I'm not selling you traffic.

Can you really get ChatGPT to cite us?

On a narrow decision-stage query where the current answer is thin or out of date, often yes — and faster than classic SEO. On a broad query owned by a category leader, no. I'll tell you which of your five is which instead of promising both.

We already have an SEO agency.

Then bring them the plan and ask why these five weren't on the calendar. Useful either way, and it costs you fifteen minutes.

Why bottom of funnel
25×

Bottom-of-funnel content converted at twenty-five times the rate of top-of-funnel across dozens of clients — 4.78% against 0.19%. Twenty BOFU pieces produced three times the total conversions of forty TOFU pieces for the same client.

Source: Grow & Convert, via StoryChief

If you hire us after

Ten qualified inbound leads in 90 days, or your money back.

That's the deal on the paid program. It isn't a condition of the free plan, and I'm not going to ask you about budget on a fifteen-minute call. I'm telling you now so you know what's on the other side of the door before you open it.

Last thing

Fifteen minutes against two more years of posts nobody buys from.

You leave with five keywords, a rank plan for each, your AI citation gap, the publish order, and the full matrix. If none of it is useful, you've lost a quarter of an hour and I've lost an afternoon. I'll take that trade.

Book My 15 Minutes →

Four a week · Everything emailed same day · Yours to keep